GAME DEVELOPERS LOOKING FOR A NON-INTRUSIVE ADVERTISING SOLUTION.


The gaming industry is on its rise, and so is the advertising industry. Intrusive Ads are very common while you are gaming online, and you can say that they are part of the game. Did you know that an average person gets bombarded with over 1,700 banner ads per month, but only sees half of them.? (smallbizgenius.com)

Today money is the Most Important thing for survival, whether it is an individual or an organization. Currently, Game developers have no option left other than intrusive ads for the survival of their Organization.

In 2021, approximately 79 billion U.S. dollars in annual revenue was made by only smartphone games. On the other hand, console games have generated a revenue of a massive 49.2 billion dollars. So you can imagine how the Gaming Industry is booming currently? And there is no doubt in the fact that most of the revenue was generated through advertisements, especially in the case of smartphone games. (Statista)

Besides money, one thing is more important, and they are consumers. Consumers are even more important than money for any type of Organization across the globe. And every Organization knows that without consumers, they will get no advertisers. Hence no revenue will be generated.

You will be amazed by knowing the fact that there are more than 2 billion video gamers across the globe, and this number will rise to 3 billion by 2023. Now you can imagine how Big is the consumer base of the gaming industry? And it will not go down soon. So the user experience is the top priority, especially in industries like gaming and entertainment. (Statista)

You will be amazed by knowing the fact that there are more than 2 billion video gamers across the globe, and this number will rise to 3 billion by 2023. Now you can imagine how Big is the consumer base of the gaming industry? And it will not go down soon. So the user experience is the top priority, especially in industries like gaming and entertainment. (Statista)

So game developers are looking for a 'non-intrusive advertising solution so that they can generate enough money without affecting their user experience. So, what strategies should game developers adopt to earn money as well as their user's trust? Here are some strategies:

Try a blended in-game advertising

Blended in-gaming advertising is a very unique and new method to resolve the problem of intrusive ads. NATIVV (nativv.tech) is giving solution to mobile games, and Brands and online players , we are providing a solution of in-game blended advertising, to avoid intrusive ads
 

Try to avoid Pop-up Ads

The most irritating ads are Pop-up ads. According to a report, pop-up ads have a disapproval rating of 73%. So pop-ups ads are the most common reason behind consumer dissatisfaction.
 

Avoid Video Ads

Video ads are time-consuming and can completely ruin your experience. Avoiding video ads is one of the best ways to provide the best user experience to your users. According to Forbes, videos are shared 1,200% more than text and links combined.
 

Personal Ads

The best way to impress your consumer without completely removing ads is personal ads. There are a lot of ad services that show ads based on user behavior. Also, give options to your user how he wants to see ads in your platform so that you will earn your user's trust and money.
 

Paid Search Ads

Paid search ads are another good option to impress your user through ads. Just try to show ads based on the user's search. It means through your ad, provide a solution to the user's problem.

According to the PageFair Adblock Report 2021, around 63% of users are ready to accept light and non-intrusive advertisements to support the firms. So try to make your user happy because their support is more than any wealth.