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Global Game Streaming Business

Global Game Streaming is the act of playing live games, recording simultaneously, and broadcasting live on social media platforms like YouTube and Twitch.  
●    Many social media platforms allow streamers, gamers, and viewers to broadcast live globally. 
●    Viewers can interact with gamers, content creators via text chat and gamers respond through their live video broadcast. 
●    The streamers, gamers, and content creators stream their content free of cost on the streaming platforms and some are broadcast for paid users. Viewers can give financial support via some donation or monthly subscription.  

Current Trends in Global Game Streaming Business

Some Global Game Streaming Business Expert says the game streaming business is in the initial stage. You can check the study of newzoo.com and their graph shows the audience growth.

The Global Game Streaming Business will cross the audience of 728.8 million at the end of the year 2021. 

In this technology era when everyone has a smartphone, they can easily access game live streaming and in the  future the audience in the live streaming will reach 920.3 million+ in 2024.  

Investments in Game Streaming 

In the Global Game Streaming Business, there are many MNCs and new startups interested in this market. Here, is the list of top investment companies in the game streaming business:
1.    Amazon.com, Inc.
2.    Douyu TV (Tencent Holdings Limited)
3.    Youtube Gaming (Alphabet Inc’s)
4.    Facebook Gaming
5.    Mixer (Microsoft)
 
As many experts estimated, the Game Streaming Business is at the initial stage. The market is quite competitive in nature. Many companies are entering the market to gain the advantage of the growth of this business. 

Top 10 Game Streaming Platforms

The Global Game Streaming Business is very vast. There are a total of 78 well-known streaming platforms where gamers stream their content globally.

Here are the top 10 gaming streaming platforms for you:

1.    Twitch
Started -2011
Country- United States
Market Size- USD 35 M

2.    Sliver.tv
Started-2015
Country- United States
Market Size- USD 32M

3.    THETA.tv
Started-2016
Country-United States
Market Size- USD 10M

4.    Omlet
Started-2018
Country-United States
Market Size- USD 10M

5.    Loco
Started-2020
Country-India
Market Size-USD 10M

6.    Huya
Started-2013
Country- China
Market Size- USD 537M

7.    Mobcrush
Started- 2013
Country- United States
Market Size- USD 36M

8.    Kamcord
Started-2012
Country- United States
Market Size- USD 38M

9.    ImbaTV
Started-2014
Country-China
Market Size- USD 17M

10.    VENN
Started-2019
Country- United States
Market Size- USD 43M

Revenue Model of the Game Streaming

The Global Game Streaming Business involves the live streaming of video gameplay. The revenue model of the Game Streaming involves different models, primarily
●    In-game advertising Model
●    Subscription Model
●    Other Revenue Model

1.    In-game advertising
The in-game advertising model involves popularly Google ads and Facebook ads. If streamers join the right streaming platform then they can make money. 
Not every streaming platform offers ads to creators. The below is the list of popular streaming Platforms that offers ads to the creators:
●    YouTube
●    Facebook
●    Twitch

2.    Subscription
Most of the Game Streaming Platforms and streamers prefer a monthly subscription revenue model. Because through this revenue model, game developers can get the information about the most used weapons in-game, game modes, etc.
In Twitch, according to the report of StreamElements for the year of 2019, a total of 72.2% of the audience viewed their live stream. On the other side, in the YouTube stream 19.7% of the audience engaged in their platform.
Twitch started subscription-like OTT platforms for streamers and viewers to get the chat features. Then, YouTube also started the same membership plans in exchange of ad-free streaming, chat badges, special emotes, etc. 

3.    Other Revenue Models
Other revenue models include the rewards program, play pass model, etc.  But every streaming platform has their own monetization methods, so you will get a variety of revenue models. 

As listed above there are many other ways to make revenue from the Global Game Streaming Business. Streamers and streaming platforms are making revenue from them. But viewers can view live streaming free of cost and members can enjoy some premium features. 

Future of the Global Game Streaming

From the given report you can easily identify, how much the Global Game Streaming Business will grow?  The following estimated data created by newzoo shows the region-wise growth of the Game Streaming Business.
●    Latin America - +14.0%
●    Middle East and Africa - +15.1%
●    Central Southern Asia - +14.8%
●    And Southeast Asia - +14.8%.

Looks like up to 2024 the Global Game Streaming Business will rapidly grow. 

Due to the obstacle of the COVID-19 pandemic, the overall Global Game Streaming Business was damaged. But many reports expect the growth of Game Streaming Business return to their previous growth by 2024. New gamers are also joining the live streaming platform, so the overall audience will rapidly increase.